Market Viability Research for Niche Research | No Cost Affiliate Marketing Digest
Last week in No Cost Affiliate Marketing Digest, we talked about keyword research and how it can help to kick start your quest to no cost affiliate marketing.
This week, we are going to look at market viability. Basically, you can be targeting any keywords that have high volume of searches and low amount of competition. Will this make you a lot of money if you conquer position no. 1 on Google for the keywords?
It depends. It all depends on market viability of the keyword that you are targeting. Are they the buying keywords that we as an affiliate marketer is looking for?
Want to know my blueprint for market viability research? Click on the Read More link…
If a visitor arrived at your blog or site via a buying keyword, the chances are high that he or she will be converted into a sale or a lead. Visitors searching for buying keywords on search engines are ready to pay for something. When you show them the “something” that they want, they will pay you the money willingly, without much persuasion!
You can have a lot of keywords to target in your quest to no cost affiliate marketing but not every keyword will convert into sales and leads easily. With this being said, the following will be some crucial tips on how to pick buying keywords out of the keyword list that you already have.
Buying Keywords
Buying keywords are keywords that you type into the Google search bar when you are looking for something to buy. Some words that are normally added if someone if looking for something to buy:
- buy <keyword>
- <keyword> review
- cheap <keyword>
- <keyword> store
- <keyword> discount
- Model number for a product such as Canon Powershot A50, Acer Aspire 5570 and so on
All the above are buying keywords and of course, they work differently for different niches. For example, people don’t search for model numbers of notepads and pens and neither do people search for stores when they are looking for digital downloads.
The generic buying keywords above might be very competitive. While doing your keyword research, use some common sense when looking at your filtered keywords to try and figure out whether they are buying keywords or not.
After you have your site or blog set up, monitor the search traffic in your stats. Jot down the keywords that are being used to arrive at your site. Some of them might be buying keywords as well.
Don’t Go for FREE
If you are promoting products that requires some form of payment, do not target any keywords that comes with FREE, WAREZ, SHARE or TORRENT. People using these search phrases will not take out their credit cards easily and trying to make them pay is almost impossible.
However, if you are a member of a CPA network like Market Leverage, Hydra or NeverBlueAds, you can always promote freebies by targeting these keywords if they have little competition.
Buying Places
There are a lot of trading places on the Internet. People go to these sites with credit cards already in front of their computer. What you can do for your market viability research is to use the search stats of these sites.
The logic is this, if there are people searching for “cheap Nintendo Wii games” on eBay and Amazon, there must be someone searching for it on Google.
Also, you must know that searches on these sites will not necessary mean sales. Let us look at the following sites individually so we can determine what sells and what doesn’t.
Clickbank - The popularity of products (gravity) that you see from the screenshot below determines whether a product sells well.
Amazon - Use Amazon if you are planning to promote information products. Amazon sells physical products such as sportswear and lingerie but they are known for selling books online.
eBay - eBay is my far my best site for market viability research. eBay Pulse helps you to determine keywords that are highly searched and their Completed Listings section actually tells you what sells and what doesn’t.
Affiliate programs - If a niche is has tonnes of money to be made, there will be a lot of affiliate programs. Sign up for affiliate networks like Commission Junction and Pepperjam Network. Determine whether money can be made by looking at the number of affiliate programs for a niche and the earnings per click for them.
Forums with Marketplace - This may waste you a lot of time as searching for forums with an active marketplace is hard. People go to forums for discussions and to satisfy their ego rather than to buy stuffs. However, if a forum have a trading reputation system in place, it is very likely that their marketplace is active.
Info Seekers
If you are interested in promoting information products such as online courses, reports and membership sites, the resources selling physical products above might not help you much.
You must proceed to some large information sites and look at what information people are searching for. For this purpose, I have a few sites for you to do your own research.
Ezinearticles - Arguably the largest hub for information and the key here is to compare the date of an article is published and the number of views that the article has already received. If an article is published two days ago but has already received 200 views, it shows that the information in the article is highly sought after.
Hubpages - Hubpages has a Hub Request section which shows what kind of hubs people are looking for but not available yet. Although your hub might not be accepted by them, you know there is a need for such information and thus, you can target the market.
Yahoo Answers - People who wanted to find solutions for their problems go to Yahoo Answers and other answer sites. From such sites, you will be able to find problems that people face and hopefully, you are able to solve them with the products that you are promoting.
Test Your Market
Niches differ from each other and some buying keywords may work on one niche but not the other. For example, college students will search for study tips and test taking skills but only a handful of them will actually spend money on these materials.
To determine whether a keyword is for you to work on, you will need to test them out using some free platforms before proceeding to purchase your domain and start your own site.
Remember, cost must be kept as low as possible in no cost affiliate marketing. Test your keywords on the following platforms.
There are a lot more tools out there where you can create your sites or pages but I recommend these three because they tend to get higher search engine rankings.
Create one blog, one Squidoo lens or one Hubpages hub for each and every keyword that you come across. At least promote one product on them.
If you have found a great niche with strong buying keywords and your free sites are ranking high enough in the search engines for the keyword that you are targeting, you should be making enough money to get yourself a web host and domain.
Filter Your Keywords Immediately
You should be able to have a huge list of keywords after learning the basics of keyword research. However, keywords that will really make you money are buying keywords and you should be targeting them in your no cost affiliate marketing campaign.
Start testing your market before you start spending money and time to work on the niche.
If you have anything to add to the market viability research tips above, kindly leave your comments below. I would be glad to answer any questions from you guys as well.
Subscribe to Aff Boom RSS Feed for more no cost affiliate marketing tips that are coming soon. On the next issue, we are going to talk about setting up sites for no cost affiliate marketing purposes.
Comments
Leave a Reply
